Facebook ads can sometimes be so frustrating
I get people asking me all the time for tip on what works best
I could give you 100’s of different tweaks that might work for you
Thing you have to remember is that every audience is different
They respond differently to:
– the language
– the images
– the copy
– the call to action
And so much more
But if there are 2 things you need to get right, that will make all the difference is the
HEADLINE and IMAGE
These two things can make the difference between a great ad and one that flops
Does the headline call out to a specific person, is it touching a pain point?
“ONLY read this is you are a guy between 25-30, that NEEDS to be beach body ready for the summer”
“Southampton Mum of 2, back in that pair of jeans hiding in the back of the wardrobe”
These 2 quick examples are talking directly to an audience and touching pain points
Next bit is the image, this can be a tricky one because the example for the guys and girls on here would be completely different
For the guys one, you would 100% stick a picture of guys on the beach with a 6 pack
Whereas the ladies one needs to a picture related, maybe a group of ladies in that bracket smiling after a session
Play around with these, keep notes and then work on the rest of the copy
David 🙂
PS… Or if you want a live example, come join us inside our community on Facebook called: The Online FitPro – https://www.facebook.com/groups/1238186096304055/